Less-Known Towns in Istria – Hidden Gems to Visit in 2025
When you think of Istria, you likely picture its famed coastline — the romantic streets of Rovinj, the Roman amphitheatre in Pula, or the lively beaches of Poreč. But inland Istria tells a quieter and more authentic story. It is a land of ancient hilltop towns, peaceful stone villages, and timeless landscapes that reflect the soul of Croatia’s most diverse region.
These are places where you’ll find hand-picked wines, truffle-rich forests, and winding streets filled with centuries of history. Whether you’re planning a road trip, looking for a relaxing retreat in nature, or simply curious to experience Istria beyond the typical tourist spots, these hidden towns offer unforgettable moments and a deep connection with local life.
Below, we explore the most charming less-known towns in Istria — ideal for travellers looking for something more personal, more local, and more authentic in 2025.
Motovun – The Medieval Hilltop Jewel
Motovun rises above the Mirna River valley like something out of a storybook. Surrounded by rolling vineyards and oak forests known for their prized truffles, this walled hilltop town offers panoramic views and a rich cultural atmosphere. Its cobbled streets and centuries-old streets transport you to another time, while the local gastronomy and wine offer a true taste of Istria’s terroir.
Don’t miss:
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Climb the city walls for a 360° view of the Mirna Valley
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Join a truffle hunting tour in nearby forests
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Visit during the Motovun Film Festival in July
Grožnjan – The Artistic Soul of Istria
Grožnjan is not just a village; it is a living gallery. Once nearly abandoned, it is now a haven for artists, musicians, and creatives who have turned this hilltop town into one of Istria’s most vibrant cultural destinations. Its quiet stone lanes are lined with galleries and studios, while during summer, the sound of jazz and classical music floats through the air.
Things to experience:
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Browse local art galleries and open studios
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Attend the Grožnjan Jazz Festival in summer
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Walk the old railway trail "Parenzana" for scenic views
Hum – The Smallest Town in the World
Hum may be tiny — officially the smallest town in the world — but it holds immense character. With only a few dozen residents, it is a fascinating stop full of medieval charm, legends, and history. Hum is part of the Glagolitic Alley, a trail dedicated to the ancient Croatian script, and is also famous for its local brandy, biska, made with mistletoe.
While in Hum:
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Sample biska brandy at a local tavern
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Visit the Glagolitic Alley and museum
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Enjoy a traditional meal in one of the rustic konobas
Bale – Stone Streets and Timeless Atmosphere
Bale (also known as Valle) is a quiet stone town nestled between Rovinj and Vodnjan. It has preserved its medieval urban structure, with narrow alleys, shaded courtyards, and thick stone houses that speak of centuries gone by. The nearby Palud Bird Reserve offers a unique chance to reconnect with nature.
Top experiences:
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Explore the 14th-century Soardo-Bembo Palace
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Go birdwatching in the Palud ornithological reserve
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Dine on seasonal Istrian cuisine in charming local restaurants
Vodnjan – A Town of Culture and Curiosities
Often overlooked in favour of its coastal neighbours, Vodnjan surprises with its colourful facades, rich heritage, and unexpected landmarks. Its standout feature is the Church of St. Blaise, which houses a unique collection of mummified saints.
Discover in Vodnjan:
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Visit the Church of St. Blaise and its mummified relics
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Taste award-winning olive oils at local farms
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Wander through colourful historic streets
Brtonigla – Where Nature Meets Wine
Brtonigla lies in the heart of Istria’s fertile wine region, surrounded by vineyards and olive groves. It is a dream destination for lovers of gastronomy and nature. The town’s restaurants highlight local ingredients, while family-run wineries invite visitors to taste Malvazija and Teran wines.
Highlights include:
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Wine tastings at boutique vineyards
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A walk through the peaceful Škarline Nature Park
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Local specialties at traditional agritourism restaurants
Svetvinčenat – A Hidden Renaissance Gem
Svetvinčenat is a small but striking town in central Istria. Its focal point is the Grimani Castle, an imposing Renaissance fortress that hosts cultural events, concerts, and historical festivals. The surrounding square is a beautiful example of Renaissance planning, flanked by stone houses and churches.
Must-see sights:
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Explore Grimani Castle and its interactive exhibitions
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Attend medieval fairs or open-air performances
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Visit local producers of honey, cheese, and wine
Plan Your Journey Through Authentic Istria
While Istria’s coastline shines with Mediterranean beauty, its inland towns and villages reveal a different, more intimate side of the region. Here, you can explore ancient streets, meet welcoming locals, taste world-class food and wine, and experience traditions that have been preserved for generations.
Whether you're a couple in search of a romantic escape, a family seeking meaningful travel experiences, or a solo explorer looking to reconnect with nature and heritage — these hidden towns of Istria offer something truly special.
At Euro Tours, we offer a curated collection of villas and holiday homes near these destinations, perfect for travellers looking to discover the real Istria at their own pace.